Cisco Meraki Smart Camera
Product Launch

Goal

Cisco Meraki sells IT hardware and software, all conveniently managed by a cloud-based dashboard.

The hardware line previously consisted of switches, wireless access points, and security appliances—smart cameras would be the newest addition. We wanted to generate interest and excitement among the sales team, and ultimately customers, in order to build a solid revenue stream.

Role

I owned the design, as I did with the 10 other launches I worked on during my time at Meraki, from strategy to execution. I determined the art direction and created launch and sales enablement materials, which included updating our social media channels and the company website.

Result

The launch went off with a bang! We hosted a live kickoff event for the sales team and flooded our digital platforms with launch content. The smart camera line regularly accounts for $100M+ in revenue.

Product rendering of Cisco Meraki MV12 smart camera

Product renderings to use in launch and evergreen assets

Product rendering of Cisco Meraki MV22 smart camera

Product rendering of Cisco Meraki MV72 smart camera

Source image for the MV22 lens in the product render

Source image for the MV72 lens in the product render

Hero art used in various forms throughout the launch
Used Meraki blue because it was the brand color associated with this product line. Added aperture motifs to allude to UI from the new product features

“Birthday” card placed on sales team’s desks, inviting them to attend the launch event
Iconography inspired by new and existing product features

LinkedIn ad

Facebook ad

Cisco Meraki smart camera product landing page

I designed and built the updated product landing page for the launch

Team

Brand, content marketing, growth marketing, partner marketing, product marketing, product

Tools