BMG360 Rebrand

Goal

BMG360 drives performance marketing for businesses.

Having acquired four agencies, they needed one unified brand to represent the organization and its range of services spanning online and offline media.

Role

As part of the team selected to execute the rebrand, I worked with cross-functional designers to create the new logo, typography, and website, providing the foundation for the color palette and icon system in particular. I also designed new merchandise and a presentation template, both of which were used to announce the rebrand at our company summit, and social media banners for employees to amplify the rebrand afterward.

Result

The rebrand was a much-needed refresh for the 20-year-old organization as a whole, especially given ever-evolving clientele. It provided the distributed team of 250+ US employees with access to cohesive brand assets to use across physical and digital marketing channels.

Barrington Media Group and its four acquisitions merged to become BMG360

Bits from some logo brainstorming sessions

The color palette needed to apply to the service offerings across online and offline channels

Found colors that link TV test card (digital media) and CMYK inks (print media)

One of the company’s major selling points is the variety of services and skills coming together. We pulled shape components from the logomark to form a 2x2 iconography system

Created dedicated sub-marks to represent established products, services, internal departments

Select slides from the new presentation template (click to see more)

One of the company’s major selling points is the variety of services and skills coming together. We pulled shape components from the logomark to form a 2x2 iconography system